Sara Goudarzi of LiveScience reporting on a new study:
While eyes are the vehicles for receiving visual images, the brain decides how attractive those images are. Attractiveness appears to be related to how easy you can wrap your brain around a face.
“A stimulus beomces attractive if it falls into the average of what you’ve seen and is therefore simple for your brain to process,” said study author Piotr Winkielman, of the University of California, San Diego. “In our experiments, we show that we can make an arbitrary pattern likeable just by preparing the mind to recognize it quickly.”
Neat. These guys have simultaenously discovered why on earth anybody has ever bought a minimalist art painting, why provincial homely-looking married couples really do think their spouse is the peachiest thing, and why nearly everybody listens to the very crappiest music they can find.